Things I Think About
This is where I unpack ideas that are sitting with me. It’s a mix of research, beauty trends, cultural commentary, and founder moments. Sometimes it’s a reflection on what I’m learning. Sometimes it’s just a deep dive into something weird and wonderful I noticed on TikTok. Here, I write about the messy, honest side of behavior and branding, why we make the choices we do, what influences those choices, and how brands can better connect with real people. This isn’t a blog for perfect answers. It’s a space for curiosity.
The Emotional Labor of Being a Founder on Social Media
This piece is for anyone juggling a full plate. I wrote about the quiet emotional labor that comes with being a founder on social media while balancing motherhood, a full time career, and a life that doesn’t slow down. If you’re navigating that too, I hope this resonates.