Things I Think About

This is where I unpack ideas that are sitting with me. It’s a mix of research, beauty trends, cultural commentary, and founder moments. Sometimes it’s a reflection on what I’m learning. Sometimes it’s just a deep dive into something weird and wonderful I noticed on TikTok. Here, I write about the messy, honest side of behavior and branding, why we make the choices we do, what influences those choices, and how brands can better connect with real people. This isn’t a blog for perfect answers. It’s a space for curiosity.